Audience Demographics
The typical visitor profile for the Autobahn represents the most desirable cross-section of the overall Internet users. Withdemographic metrics such as a median household income of $100,001 to $200,000, and an average education level ofpost-graduate degree, the audience is both intelligent and affluent. This Web savvy audience uses the Internet as a toolto gain access to valuable information for product research and comparative shopping that will lead to a buying decision.Through The Autobahn, online marketers are able to display the relevant advertising message in front of the right viewerat the right time and thus increase brand awareness converting clicks to qualified leads and ultimately into buyers.
- 66.0% Male
- Average 38 years old
- 37% have over $100,000.00 average income
- 3.41 cars and 2.24 trucks
- 79.3% will buy their next vehicle new
- 37% will buy in the next 12 months
- Over 25,000 unique visitors per month
